Over my 5 years working for Owlet I lead a brand overhaul that aligned and elevated all brand touch points including logo, typography, color palette and photography direction. I extended this across all channels including online, in-store, print and social media. I worked with product and marketing teams to evolve this direction after the initial alignment exercise resulting in a brand widely recognized as category leader. Owlet went from a small Utah operation to successful IPO valued at over $1 billion during my time there.