Givego Brand Refresh

Givego, a learning platform that connects learners with experts in many fields, entrusted me to refresh their brand mark and visual language. We wanted to create approachability while positioning the brand competitively inside a wide landscape of users. The updated friendly wordmark pairs with a modular, easily animated monogram that works effortlessly in the digital space. Energetic colors inspired by nature reflected the active world of Givego’s sporting and learning audience. A lively pattern complements these elements and the whole system extends organically across brand touchpoints.